atch the latest news affecting your business without having to read a stack of publications.

And don’t forget to find out what the e-Diner Design & Marketing folks are up to and what they’ve been quoted as saying in the industry. Grab a cup of coffee, sit back and read all about it!

PrintMedia Conference & Expo Sessions a Hit with Printers, Publishers and Designers!
Thanks to all attendees of the PrintMedia Conference in New York City who came to Miriam's two sessions. For a PDF copy of the presentations just click on the link topic (Designing for Print - Digital Soft Proofing) and make sure you have an Acrobat Reader. More questions? Send Miriam an e-mail.

e-Diner Designated a Preferred Ad Agency by American Express
e-Diner has just been selected a preferred agency by American Express Corporation globally. We're honored to have been chosen and look forward to a most satisfying relationship with this superb Company and Brand.

e-Diner Design is Certified
The New York / New Jersey Minority Purchasing Council, has certified e-Diner as a Minority / Woman-Owned Business. The Council provides major corporations and certified minority suppliers with various opportunities to build mutual and productive working relationships.

e-Diner Wins “Benny” Award
The Printing Industries of America has awarded a Benjamin Franklin Award (a.k.a. “Benny”) to e-Diner Design & Marketing for the Pictorial Offset Corporation's “Design-to-Destination” campaign. We're honored by this recognition of excellence!

Miriam on the Radio
Our own Miriam O. Frawley was recently interviewed on WTBQ 1110 AM in NY on The John Moultrie Show as part of a series on women in business. Sounded good, too!

E-mail is Cost Effective
E-mail costs range from $5 to $7 per thousand, while direct mail costs range from $500 to $700 per thousand, according to the study. Response time to a direct mail campaign takes an average of three to six weeks, versus three days for e-mail. Response rates to both channels hover at around 1%. Put them together, and that response rate rises significantly. (GartnerG2)

e-Diner Helps Steer New York InDesign User's Group
Our own Terry and Miriam Frawley have been selected to the Steering Committee of the NY InDesign Users’ Group. InDesign is Adobe's response to QuarkXpress, the predominant page layout tool for graphic designers. e-Diner uses both but we love how InDesign works seamlessly with other Adobe software. Call or e-mail if you want to know more about the Group or InDesign.

And the Winner at PrintTech is...
Professionals in the design and printing industries wanting to know the real story behind the heated battle between QuarkXpress and InDesign for the hearts of designers everywhere, attended a recent panel at the PrintTech Conference moderated by Miriam O. Frawley of e-Diner Design. Who won? Send her an e-mail and ask her for her opinion.

Direct Mail Reaches Customers Where They Live
Direct mail is gaining in value as an effective way to reach and maintain customers, and remains a strong marketing vehicle, even in today's technology-driven society. Direct mail generated over $582 billion in sales last year. In terms of return on investment, that means that every dollar invested in direct mail earned $12.53 in revenue. (Postmaster General John E. Potter)

Accurate Color Online CAN be Achieved
Did you know that 83% of online shoppers don't trust the color on their monitors? That's a real problem for online retailers. Read this informative article written by none other than our own Miriam O.Frawley where she explains how accurate online color can be achieved with just a little effort. (Catalog Success)

Online Proofing Saves Time & Money
Read about how looking at your proofs online can make a significant contribution to your bottom line. All of the options are explored in this article written by our Miriam Frawley for Catalog Success.

Direct Mail Gains Ground
Although 50% of marketers have lowered their TV advertising budget over the last year, 35% have increased their direct mail and on-line advertising budgets. According to a survey of 1,500 households conducted by the U.S. Postal Service, consumers who receive a company's print catalog account for 22% of the marketer's Website traffic and 37% of its e-commerce dollars. What's more, 67% of the households surveyed felt that mail was a more personal medium than the Internet. (DM News / Catalog Age)

e-Diner Design & Marketing Aligns with Technical and Customer Service Providers
Strong alliances ensure that our customers receive not only effective design and marketing, but also complete printing and mailing services, state-of-the-art programming, systems integration and product fulfillment services. Contact us to find out more!

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